I'VE WORKED ON

I'VE WORKED ON

Check out the projects

Check out the projects

Check out the projects

Community

Community

TLV Girlies

TLV Girlies

TLV Girlies

TLV Girlies is more than a page, it’s a system for belonging. I designed the website, the membership tiers, and the event formats that turn a nervous first-timer into a regular.

TLV Girlies is more than a page, it’s a system for belonging. I designed the website, the membership tiers, and the event formats that turn a nervous first-timer into a regular.

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UX/UI, Branding

UX/UI, Branding

Locker Room

Locker Room

Locker Room

A redesign of a gym membership app focused on simplifying booking flows, reducing friction, and introducing community-driven features to support engagement beyond individual classes.

A redesign of a gym membership app focused on simplifying booking flows, reducing friction, and introducing community-driven features to support engagement beyond individual classes.

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UX/UI, Art Direction

UX/UI, Art Direction

Better Help

Better Help

Better Help

BetterHelp is a platform that facilitates sessions between users and therapists. The app also hosts group meetings, journal logs, homework, and more.

BetterHelp is a platform that facilitates sessions between users and therapists. The app also hosts group meetings, journal logs, homework, and more.

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UX/UI, Wix Website

UX/UI, Wix Website

WLNS CLUB

WLNS CLUB

WLNS CLUB

WLNS Club is a business specializing in a boutique saua and ice bath experience. The curated flow is led by a studio guide to provide pure relaxation.

WLNS Club is a business specializing in a boutique saua and ice bath experience. The curated flow is led by a studio guide to provide pure relaxation.

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I can be your dedicated design team

I can be your dedicated design team

I can be your dedicated design team

NEW INQUIRIES

ABOUT

Studio Ethos is the design practice of Elena, based in Tel Aviv. I work with founders in health, wellness, fitness, and non-profits to improve products they've already launched, from focused feature work to full redesigns. Having grown a community to 4,000 myself, I care as much about whether people stay as how a product looks.

Studio Ethos

NEW INQUIRIES

ABOUT

Studio Ethos is the design practice of Elena, based in Tel Aviv. I work with founders in health, wellness, fitness, and non-profits to improve products they've already launched, from focused feature work to full redesigns. Having grown a community to 4,000 myself, I care as much about whether people stay as how a product looks.

Studio Ethos

2026 Studio Ethos

NEW INQUIRIES

ABOUT

Studio Ethos is the design practice of Elena, based in Tel Aviv. I work with founders in health, wellness, fitness, and non-profits to improve products they've already launched, from focused feature work to full redesigns. Having grown a community to 4,000 myself, I care as much about whether people stay as how a product looks.

S. Ethos

2026 Studio Ethos