I'VE WORKED ON
I'VE WORKED ON
Check out the projects
Check out the projects
Check out the projects


Community
Community
TLV Girlies
TLV Girlies
TLV Girlies
TLV Girlies is more than a page, it’s a system for belonging. I designed the website, the membership tiers, and the event formats that turn a nervous first-timer into a regular.
TLV Girlies is more than a page, it’s a system for belonging. I designed the website, the membership tiers, and the event formats that turn a nervous first-timer into a regular.
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View Project ↗
View Project ↗


UX/UI, Branding
UX/UI, Branding
Locker Room
Locker Room
Locker Room
A redesign of a gym membership app focused on simplifying booking flows, reducing friction, and introducing community-driven features to support engagement beyond individual classes.
A redesign of a gym membership app focused on simplifying booking flows, reducing friction, and introducing community-driven features to support engagement beyond individual classes.
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View Project ↗
View Project ↗


UX/UI, Art Direction
UX/UI, Art Direction
Better Help
Better Help
Better Help
BetterHelp is a platform that facilitates sessions between users and therapists. The app also hosts group meetings, journal logs, homework, and more.
BetterHelp is a platform that facilitates sessions between users and therapists. The app also hosts group meetings, journal logs, homework, and more.
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View Project ↗
View Project ↗


UX/UI, Wix Website
UX/UI, Wix Website
WLNS CLUB
WLNS CLUB
WLNS CLUB
WLNS Club is a business specializing in a boutique saua and ice bath experience. The curated flow is led by a studio guide to provide pure relaxation.
WLNS Club is a business specializing in a boutique saua and ice bath experience. The curated flow is led by a studio guide to provide pure relaxation.
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View Project ↗
View Project ↗
I can be your dedicated design team
I can be your dedicated design team
I can be your dedicated design team
NEW INQUIRIES
ABOUT
Studio Ethos is the design practice of Elena, based in Tel Aviv. I work with founders in health, wellness, fitness, and non-profits to improve products they've already launched, from focused feature work to full redesigns. Having grown a community to 4,000 myself, I care as much about whether people stay as how a product looks.
Studio Ethos
2026 Studio Ethos
NEW INQUIRIES
ABOUT
Studio Ethos is the design practice of Elena, based in Tel Aviv. I work with founders in health, wellness, fitness, and non-profits to improve products they've already launched, from focused feature work to full redesigns. Having grown a community to 4,000 myself, I care as much about whether people stay as how a product looks.
Studio Ethos
2026 Studio Ethos
NEW INQUIRIES
ABOUT
Studio Ethos is the design practice of Elena, based in Tel Aviv. I work with founders in health, wellness, fitness, and non-profits to improve products they've already launched, from focused feature work to full redesigns. Having grown a community to 4,000 myself, I care as much about whether people stay as how a product looks.
S. Ethos
2026 Studio Ethos