Locker Room

Locker Room

Designing a Community-Driven Gym Membership Experience

Designing a Community-Driven Gym Membership Experience

Designing a Community-Driven Gym Membership Experience

ROLE

ROLE

UX/UI design

TIMELINE

TIMELINE

2025

PLATFORM

iOS app

PLATFORM

PLATFORM

iOS app

COLLABORATION

COLLABORATION

Solo

A gym is a social place. People come for the workout, but they stay for the room, the regulars, and the feeling of showing up somewhere that feels like theirs. Most gym apps miss this entirely, treating membership as a booking transaction rather than a community you belong to.

Locker Room's app let members reserve classes, but not much more. You couldn't see who else would be there, how full a class was, or how to connect beyond a single session. After interviewing current members, I kept hearing the same thing: booking was fast, but the experience felt isolating. This project explores how simpler structure and community-driven features can turn a functional booking flow into something people actually want to return to.

Opportunity

Opportunity

Opportunity

The existing Locker Room made it hard to book classes quickly or to engage with the gym beyond individual sessions.

Key gaps included:

  • no visibility into who else is attending a class

  • no saved preferences or filters

  • no indication of how many spots were left

  • unnecessary steps and dead ends in the booking flow

  • no structured way to discover community events or meetups

Together, these positioned the app as a transactional tool rather than a system that supports ongoing engagement and community.

The opportunity was to reduce friction while adding features that reflect how people actually experience gyms: as social, recurring environments.

Outcome

Outcome

Outcome

The result is a streamlined membership experience that simplifies booking and adds a community layer through social visibility and curated events.

The redesigned system supports faster decisions, reduces friction, and extends the experience beyond booking into ongoing participation and connection.

Enabling social connection through shared movement

Enabling social connection through shared movement

Enabling social connection through shared movement

Gym participation extends well beyond physical fitness into mental, social, and behavioral outcomes. Studies indicate that 78% of gym-goers report improved mental health and wellbeing, while more than half use fitness to manage long-term health conditions. Exercise environments, particularly group classes and shared spaces, have also been shown to improve social connection, communication, and sense of belonging, often more than other recreational activities.

At the same time, there's a disconnect between the environment and the experience. Gym spaces naturally create opportunities for interaction, but many of the digital systems behind them stay purely functional, focused on booking and scheduling rather than participation and connection. Research in psychology points to belonging and social reinforcement as key drivers of sustained engagement, with shared goals and group accountability significantly increasing commitment to a routine.

So while the physical gym supports community and motivation, the digital layer often fails to reinforce it, leaving a gap between how people experience fitness in real life and how they interact with it on screen.

Meet the updated Locker Room

Meet the updated Locker Room

Meet the updated Locker Room

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It surfaces real-time class availability, including how many spots are left

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It introduces social visibility, so users can see who else is attending

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It enables saved filters and preferences, reducing repetitive actions

After interviewing current members, I focused on the main issues they experienced.

Building an engaged community

Building an engaged community

Building an engaged community

The redesign reduces decision friction while building motivation through social context and belonging.

Key behavioral principles:

  • Reduced cognitive load → fewer steps and clearer pathways improve task completion

  • Social proof → seeing familiar faces makes people more likely to book

  • Belongingness theory → people engage more consistently when they feel part of a group

By pairing efficiency with social visibility and community touchpoints, the system shifts from a transactional tool to a participation-driven experience.

Sustaining long-term engagement

Sustaining long-term engagement

Sustaining long-term engagement

Sustained engagement comes not only from ease of booking, but from the sense of connection users feel within the system.

The redesign supports long-term behavior through:

  • reduced effort for repeat actions

  • visibility into familiar faces and shared routines

  • opportunities for deeper engagement through events and meetups

This aligns with behavioral research showing that socially reinforced habits are more likely to persist than individually motivated actions.

Booking decisions are supported through real-time context and reduced friction, letting users act with speed and confidence. By combining live availability with social visibility, the experience removes uncertainty and streamlines commitment, making participation feel immediate, informed, and effortless.

User engagement and repeat booking behavior were strengthened by aligning discovery, planning, and personalization with the user's natural desire for ease, control, and momentum.

Community-driven behaviors were amplified by embedding social visibility, shared milestones, and real-time participation into the experience, reinforcing a sense of belonging and collective momentum.

The impact of Locker Room

The impact of Locker Room

The impact of Locker Room

This project shows how even utility-driven products, like booking systems, can grow into engagement platforms through thoughtful design.

By reducing friction and adding community-driven features, Locker Room shifts from a functional tool into a system that supports participation, connection, and routine.

It shows how small structural changes can shape not just how people complete a task, but how they engage with the wider experience over time.

We can be your dedicated design team

We can be your dedicated design team

We can be your dedicated design team

NEW INQUIRIES

ABOUT

Studio Ethos is the design practice of Elena, based in Tel Aviv. I work with founders in health, wellness, fitness, and non-profits to improve products they've already launched, from focused feature work to full redesigns. Having grown a community to 4,000 myself, I care as much about whether people stay as how a product looks.

Studio Ethos

NEW INQUIRIES

ABOUT

Studio Ethos is the design practice of Elena, based in Tel Aviv. I work with founders in health, wellness, fitness, and non-profits to improve products they've already launched, from focused feature work to full redesigns. Having grown a community to 4,000 myself, I care as much about whether people stay as how a product looks.

Studio Ethos

2026 Studio Ethos

NEW INQUIRIES

ABOUT

Studio Ethos is the design practice of Elena, based in Tel Aviv. I work with founders in health, wellness, fitness, and non-profits to improve products they've already launched, from focused feature work to full redesigns. Having grown a community to 4,000 myself, I care as much about whether people stay as how a product looks.

S. Ethos

2026 Studio Ethos