I'm Elena, Studio Ethos creator. I help
I'm Elena, Studio Ethos
I'm Elena, Studio Ethos creator. I help
founders
in the health, wellness, fitness and non-profit space
creator. I help founders
founders
in the health, wellness, fitness,
mobile products
and
build mobile
and non-profits build mobile
products
products and communities people
want to return to.
and communities people actually return to.
actually return to. Off the clock, you'll find me hosting
Off the clock, you'll find me hosting events,
events, or working out in a
or working out
in a fitness class.
fitness class.
in health, wellness,
fitness, and non-profits build
communities people actually
Community
Community
TLV Girlies
TLV Girlies
TLV Girlies
TLV Girlies is more than a page, it’s a system for belonging. I designed the website, the membership tiers, and the event formats that turn a nervous first-timer into a regular.
TLV Girlies is more than a page, it’s a system for belonging. I designed the website, the membership tiers, and the event formats that turn a nervous first-timer into a regular.
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UX/UI, Branding
UX/UI, Branding
Locker Room
Locker Room
Locker Room
A redesign of a gym membership app focused on simplifying booking flows, reducing friction, and introducing community-driven features to support engagement beyond individual classes.
A redesign of a gym membership app focused on simplifying booking flows, reducing friction, and introducing community-driven features to support engagement beyond individual classes.
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UX/UI, Art Direction
UX/UI, Art Direction
Better Help
Better Help
Better Help
BetterHelp is a platform that facilitates sessions between users and therapists. The app also hosts group meetings, journal logs, homework, and more.
BetterHelp is a platform that facilitates sessions between users and therapists. The app also hosts group meetings, journal logs, homework, and more.
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View Project
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UX/UI, Wix Website
UX/UI, Wix Website
WLNS CLUB
WLNS CLUB
WLNS CLUB
WLNS Club is a business specializing in a boutique saua and ice bath experience. The curated flow is led by a studio guide to provide pure relaxation.
WLNS Club is a business specializing in a boutique saua and ice bath experience. The curated flow is led by a studio guide to provide pure relaxation.
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View Project
View Project
Community & Engagement Design
UX Audit & Retention
Feature Design
Product Redesign
Art Direction & Strategic Branding
Community & Engagement Design
UX Audit & Retention
Feature Design
Product Redesign
Art Direction & Strategic Branding
Community & Engagement Design
UX Audit & Retention
Product Design for Startups
Product Redesign
Art Direction & Strategic Branding
I can be your dedicated design team
I can be your dedicated design team
I can be your dedicated design team
NEW INQUIRIES
ABOUT
Studio Ethos is the design practice of Elena, based in Tel Aviv. I work with founders in health, wellness, fitness, and non-profits to improve products they've already launched, from focused feature work to full redesigns. Having grown a community to 4,000 myself, I care as much about whether people stay as how a product looks.
Studio Ethos
2026 Studio Ethos
NEW INQUIRIES
ABOUT
Studio Ethos is the design practice of Elena, based in Tel Aviv. I work with founders in health, wellness, fitness, and non-profits to improve products they've already launched, from focused feature work to full redesigns. Having grown a community to 4,000 myself, I care as much about whether people stay as how a product looks.
S. Ethos
2026 Studio Ethos
NEW INQUIRIES
ABOUT
Studio Ethos is the design practice of Elena, based in Tel Aviv. I work with founders in health, wellness, fitness, and non-profits to improve products they've already launched, from focused feature work to full redesigns. Having grown a community to 4,000 myself, I care as much about whether people stay as how a product looks.
Studio Ethos
2026 Studio Ethos